Other MoA event in Mexico on Tue 25th November 2025

Members allegedly belonging to the Bravo Group of the Gulf Cartel, a faction originating in the border city of Matamoros, Tamaulipas, were spotted in the state of San Luis Potosí. The group was traveling in a large, makeshift armored vehicle, popularly known as a "monster," and sent a message via social media.

What has drawn attention is not only the group's mobilization capacity, but also the content of the message. Amid a show of force with weaponry and the modified vehicle, the group made an explicit endorsement of Coca-Cola. Although the mention is trivial, for security analysts, this type of reference seeks to trivialize violence and humanize the image of criminals in the eyes of society, a **propaganda** tactic that attempts to divert attention from their illicit activities such as **drug trafficking** and extortion.